To increase the play rate of your videos in emails, follow these steps:
Use Greeting Overlays: Greeting overlays are a fun and engaging way to encourage users to click and watch your video. Add personalized and animated overlays to grab attention.
Keep it Short: Videos under 90 seconds tend to have a higher engagement rate. Short and sweet keeps viewers interested without overwhelming. Make sure to include "short video" or "quick watch" in the title to let viewers know upfront that it won't take much of their time.
Title Wisely: If possible, use the title to help the prospect understand your unique selling proposition.
Add a Call-to-Action: Use the space below the video to offer incentives, such as a special deal or exclusive information, to entice viewers to watch.